How to Sell a Prison Movie in 1930s Chicago

Updated: Jul 15

A suburban Chicago movie theater takes movie marketing to a realistic and unnerving level.

The Big House, Wikimedia Commons.

Picture it. It's 1930, and you have just purchased your 25-cent ticket to MGM’s prison drama The Big House, now playing at Aurora’s brand-new Tivoli Theatre.

You walk into the clean, lavish lobby and are greeted with ⁣⁣